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RESEARCH-INSIGHT-DESIGN VALUE

 

STRATEGIC DESIGN CONSULTANCY, GENERATING INSIGHT & VALUE THROUGH RESEARCH


[ LU·CID·I·TY ]

Noun: 1: clearness of thought or style

2: the quality of being easily understood, completely intelligible, or comprehensible

 

The power of design lies in the ability to unearth and frame the right questions.

Lucidity helps organisations thrive, by identifying and answering the questions that matter most.

Services

PROJECT DEFINITION & BRAND STRATEGY / HUMAN-CENTRED DESIGN RESEARCH / DESIGN METHODOLOGY & TEAM TRAINING / PROJECT TROUBLE-SHOOTING


PROJECT DEFINITION & BRAND STRATEGY

Project definition, brand strategy, clear vision and understanding of mission are critical to the success of any project. Lucidity will lead in structuring a programme and action plan that aligns stakeholder expectations and sets your project on a positive path.

  • Research and review
  • Stakeholder consultation
  • Vision and mission definition
  • Brand strategy
  • Development road map
  • Project brief or tender preparation for consultants and contractors 
  • Visitor experience and user experience definition

HUMAN-centred design research

Lucidity will support you in developing a research program that will effectively deliver new experiences, services or products. Research programmes can also be designed to evaluate existing experiences, services or products.

  • Stakeholder workshops
  • Stakeholder interviews and focus groups
  • User surveys
  • Observational studies
  • Benchmarking
  • Experience, service & product testing/audits
  • Usability testing & User Experience testing

design methodology & team training

The process of design is not exclusive to designers. We all design in some way on a daily basis. Focusing on a human-centred approach, Lucidity can help structure design methodologies and provide training for your team to increase productivity and build empathy with clients, customers, users and audiences.

  • Team capabilities review
  • Stakeholder interviews and focus groups
  • User surveys
  • Observational research strategies
  • Operational mapping
  • Team training on design-thinking and methodologies

Project Trouble-shooting

Already underway with a project, but not satisfied with the process or progress? Lucidity can review the design and provide solutions through stakeholder engagement, thereby re-establishing trust and cooperation.

  • Experience, service & product reviews
  • Usability testing & User Experience testing
  • Stakeholder engagement
  • Design re-direction
  • Design project management

About


Neil Williams — Design Strategist

MDes Design Strategies (Distinction)

BA (Hons) Interior Design

Member of the Chartered Society of Designers

 

After more than a decade as MET Studio's Creative Director for Asia, I founded Lucidity offering a human-centred design approach to; visitor experience, user experience, service and organisational development. My work includes leading research, masterplanning, design and interactive multimedia development of international museums, galleries, brand experiences and visitor centres. Please refer to my LinkedIn profile for further background and details:  www.linkedin.com/in/neilcwilliams

contact


Do you have a project, team or organisation you feel could benefit from Design-Thinking and human-centred design methods? Please get in touch so we can discuss collaboration opportunities. 

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