STRATEGIC DESIGN CONSULTANCY, GENERATING INSIGHT & VALUE THROUGH RESEARCH
[ LU·CID·I·TY ]
Noun: 1: clearness of thought or style
2: the quality of being easily understood, completely intelligible, or comprehensible
The power of design lies in the ability to unearth and frame the right questions.
Lucidity helps organisations thrive, by identifying and answering the questions that matter most.